2017 was the wild west for EdTech. The volume of under-qualified and unqualified solutions (and people) thrust upon educators throughout the year made many rethink their roles and voices, particularly about how both are leveraged at the intersection of education and technology. Still, the number of digital tools and cloud-based technologies looking for their corner of the classroom market continued to balloon. Seemingly, the only thing that inflated faster were the marketing claims and ploys they use in their Go-to-Classroom strategies. These tools and their claims seem not to understand that they have a responsibility to their customers and users that live beyond the purchase.